COO/CFO with High Commercial Acumen, Excelling at High Growth, Scale, and Execution for Mission-Oriented Founders, CEOs, and Private Equity Sponsors.

I am a results-oriented leader with over 20 years of experience in finance and operations within the private equity sector. My career is marked by pivotal roles as both CFO and COO for high-growth, global consumer brands, where I have driven remarkable success with industry leaders such as Zhu Zhu Pets, BruMate, and Yurbuds—each of which ranks among the fastest-growing consumer brands.

I have managed the expansion of brands across various stages of growth, transforming them from $1 million to $25 million, from $30 million to $150 million, from $1 million to $75 million, and from $0 to over $600 million in sales.

My expertise encompasses navigating the complexities of scaling businesses, integrating global supply chains, and addressing the multifaceted financial and operational challenges associated with rapid growth. I excel at fostering cross-team collaboration, aligning strategic initiatives to drive innovation, and achieving ambitious goals. My leadership has been instrumental in optimizing manufacturing operations, enhancing financial forecasting accuracy, and managing investor relations effectively.

In dynamic environments, I leverage my commercial acumen to bridge the gap between consumer needs and product development, ensuring the successful commercialization and global distribution of top-ranking consumer products. My career highlights include guiding companies through multiple transactional exits and technology sales, as well as securing debt and equity financing from a diverse range of investor groups, including angel investors, venture capitalists, and private equity firms.

Above all, I am passionate about creating environments that cultivate creativity and curiosity among team members, fostering a culture of innovation that consistently delivers groundbreaking products and services.

  • I have had the privilege of leading and developing outstanding teams throughout my career. Early on, I benefited from exceptional mentors and have worked diligently to mentor the teams I have led.

    From 2019 to 2022, I served as CFO/COO at BruMate, where I built a Finance, Accounting, and Operations team from the ground up. Our team achieved remarkable success, earning impressive rankings on the Inc. 5000 list, including No. 14 and No. 71, with a phenomenal growth rate exceeding 5,320%. By 2022, the company's revenue surpassed $100 million, a testament to our strategic finance, operational excellence, and commercial acumen, covering everything from production planning to distribution logistics.

    Simultaneously, I played a pivotal role at Levo Oil Infusion as a board member and CFO/COO, guiding the company through a period of rapid 5x growth and securing recognition as one of Colorado's fastest-growing businesses, appearing two years in a row on the Denver Fast50.

    Before these roles, I had two tenures at Cepia, LLC, where I managed finance and operations globally, successfully commercializing global product launches and securing significant licensing agreements.

    During my tenure at Yurbuds, we transformed the company from $1 million in annual revenue to a run rate exceeding $75 million, culminating in its acquisition by Harman International and earning Yurbuds recognition as Forbes' 9th Most Promising Company in America in 2011.

    Throughout my career, I have leveraged my extensive experience and collaborative spirit to drive growth, manage complex operations, and navigate successful transactions, cementing my reputation among those who have worked alongside me.

  • Growing up in the vibrant streets of Boston profoundly shaped my character from an early age. Raised by a dedicated stay-at-home mother, a father who was a committed night-shift city cop, and a grandmother who ran a dance school well into her seventies, I learned the value of grit and hard work firsthand. Their unwavering dedication instilled in me a relentless drive to succeed and a deep appreciation for the rewards of hard-earned effort.

    My entrepreneurial journey began in college. While excelling as one of the top sales reps at Midwestern Wireless, one of the original wireless pioneers, I also ran a laundry cleaning and delivery business. This side hustle enabled me to buy my first car by my sophomore year, teaching me fundamental principles of business and finance long before graduation.

    I graduated from North Central College with a degree in Accounting and began my professional journey as a Staff Accountant for Trendmasters. Quickly gaining favor with the CEO, I was entrusted with a manufacturing assignment in China and Taiwan, where I supervised procurement, production, shipping, and inventory as an operational manager. Witnessing firsthand the scale of China's manufacturing and its impact on global markets was eye-opening. Over the years, I navigated the complexities of factory operations and rose to become Head of Operations. Leading the company through its acquisition by Jakks Pacific marked a pivotal moment in my career, highlighting my ability to manage large-scale transitions and operations.

    These early experiences set the stage for a career marked by over 8,000,000 flight miles to and from Asia, managing production and overseeing global commercial operations, peaking with Zhu Zhu Pets, which was distributed in over 90 countries.

    Today, settled in St. Louis, MO, with my wife and three children, I continue to apply the lessons learned from my youth to both my personal and professional endeavors. My diverse experiences—from bustling factory floors in China to navigating corporate transactions—have given me a unique perspective on leadership, consumer-focused innovation, and team empowerment. I am driven by a passion for supporting mission-driven founders and CEOs, leveraging my insights to foster curiosity, bold action, and sustainable growth in every endeavor.

WORK HISTORY AT A GLANCE

  • Chief Financial & Operating Officer
    VH Care, St. Louis, MO
    2023–2024

  • Chief Financial & Operating Officer
    BruMate, Denver, CO
    2021–2022

  • Chief Financial & Operating Officer
    Levo Oil Inc., Denver, CO
    2019–2022

  • Director of Operations
    Harman, St. Louis, MO
    2014–2017

  • Chief Financial Officer
    Yurbuds, St. Louis, MO
    2010-2014

  • Managing Director
    Cepia, St. Louis, MO
    2002–2010

  • Finance & Operations
    Trendmasters, St. Louis, MO
    2000–2002

Notable Achievements:

Former CFO/COO, BruMate, Inc.

  • Led the company to #14 and #71 on the Inc. 500 with growth exceeding 5,320%.

Former CFO/COO, Levo Oil Inc.

  • Spearheaded 20x top-line growth over three years, earning a place on the Denver Fast 50 and ranking #449 on the Inc. 5000.

Former CFO, Yurbuds

  • Recognized as Forbes' 9th Most Promising Company in America and facilitated its acquisition by Harman, now Samsung.

Leader of the Commercialization of Zhu Zhu Pets

  • The 2009 Toy of the Year and one of Time Magazine's Top 10 Toys of all time.

Capital Raise

  • Raised over $200 million in equity and debt capital and managed credit facilities exceeding $25 million.

Transactions

  • Led the sale of Yurbuds to Harman International, a Fortune 500 public company.

  • Led the sale of Automatic Trigger technology to SC Johnson, one of the largest private companies in the world.

RECOMMENDATIONS

  • Craig is an executive who is clear, direct, and unrelenting. A valuable management team member and instrumental in transforming a business that grew from 0-$50M in sales in 5 years. Craig understands the consumer products space well and how to move from product creation and manufacturing in Asia to the retail shelf. Invaluable to a startup bringing a product to market or a company ready to expand quickly to a market-leading position.

  • Craig is the hardest worker in the room and a true mentor. He has the ability to engineer for the big picture while grinding the daily operations - he knows how to scale big while simultaneously hedging for the down days - he leads with his actions and his word is gold. He's a quick study in everything he does and has the rare ability to cross industries and functions with ease.

  • Craig is an influential leader, relentless entrepreneur, and trusted mentor who has shaped my career beyond words. I reported to Craig during his time as Managing Director & CFO at yurbuds. Leading by example, I witnessed Craig take countless trips to Asia, guide entire rooms with few yet impactful words, & push Yurbuds to unprecedented growth. Anyone fortunate enough to work with Craig will be inspired by his work ethic & vision.

  • Craig is that rare combination of marketing, entrepreneur, and leader; he has a keen sense of the big picture, connecting the dots to deliver insightful, strategic, and effective solutions. I have had the pleasure of working with Craig for few years, his ethic is top shelf and I would recommend him to anyone looking to truly take their business to the next top level.

EMAIL
Craig.Ceranna@gmail.com

Phone
(314) 585-6630

Location
St. Louis, MO
Denver, CO